Step Up & Stand Out
Smart Marketing to Grow
Your Podiatry Practice
Put your podiatry practice ahead of the curve with strategic
DIGITAL MARKETING
Marketing That's as Unique as Your Practice
Your practice isn't like everyone else's, so why settle for a generic marketing strategy?
At Blue Orchid Marketing, we believe the best marketing doesn't just get you seen, it gets you chosen. That's why we don't subscribe to a one-size-fits-all approach. Instead, we craft hyper-local, highly customized marketing strategies designed specifically for your practice, your patients, and your community.
What does that mean for you?
More of the right patients; the ones you actually want to treat.
Marketing that reflects your expertise, your values,
and your goals.
A strategy that feels tailored,
not templated.
Hyper-Local, Hyper-Effective Marketing
When it comes to patient acquisition and retention, local presence is everything. That's why we specialize in hyper-local marketing, helping you stand out in your city, your neighborhood, and even on your own block.
Google Ads & Local SEO
Get found when patients search for podiatrists in your area.
Community-Driven
Social Media
Content that resonates with your local audience
Targeted Email Campaigns
Speak directly to your patient base, not the masses all year long.
Localized Review Strategies
More 5-star reviews builds trust and authority.
Neighborhood Specific Direct Email
Tangible marketing that makes an impact close to home.
Your patients aren't searching for a podiatrist across the country; they're looking for someone nearby who understands their needs.We make sure they find you.
Fast, Personalized Support, Every Time
Ever worked with a marketing agency that took days (or weeks) to respond? We've heard the horror stories, and our uber-responsiveness makes all the difference.
  • Most client inquiries are answered within the hour.
  • Always a real, full time staff member based in the United States.
  • A dedicated team approach, so there's always someone available to help.
The result? Faster execution, better results, and a marketing partner who's as invested in your success as you are.
NEW!
Video Production for a More Personal Connection
Patients don't just choose a doctor based on credentials. They choose someone they trust. And nothing builds trust faster than video.
We now offer high-quality, practice-focused video production to help you:
  • Introduce yourself and your team in a way that feels personal and welcoming
  • Explain complex treatments and procedures in a way patients actually understand
  • Strengthen your online presence with engaging, high-converting video content
  • Boost SEO and improve your website's user experience

From website videos to social media clips, we'll help you tell your story in a way that connects with your ideal patients.
Your Success Starts Here
Attract the right patients, boost visibility, and grow your practice with a custom marketing strategy.
Let’s build your path to lasting success.
The Blue Orchid Marketing
Difference: A Partnership
That Lasts
Most agencies treat marketing as a transaction. We see it as a long-term relationship.
The average agency-client relationship lasts just 1.5 years.
Our clients stay with us for 6+ years on average.
Why? Because we deliver:

  • Real, trackable results, not empty promises
  • A team that actually listens, understands, and cares about your success
  • Marketing that evolves with your practice—not a one-time setup.

We're not here to sell you a service. We're here to help you grow. Today, tomorrow, and for years to come.
A Full Suite of
Individualized Marketing
Solutions for Podiatrists
Everything we do is tailored to your practice, your patients, and your goals. No generic strategies. Just the right marketing for you.
No generic strategies. Just the right marketing for you.
Listen To What Our Clients Say
Because It’s Our Clients That
Matter Most

Stronger Online
Presence

"I’ve worked with other marketing agencies before, but none have provided the personalized attention and real results that this team delivers. My online presence has never been stronger!" — Dr. Sarah L., DPM

Consistent
Growth

"Before working with this team, I struggled to attract local patients. Now, my practice is thriving with a steady stream of new appointments every month. Their expertise in local marketing is unmatched!" — Dr. Michael R., DPM

Stronger Online
Presence

"From day one, they understood the unique needs of my practice. Their strategies have helped me build trust in my community and grow my patient base effortlessly. Highly recommend!" — Dr. Emily F., DPM

Articles in Podiatry Journals
How To Market Your New
Podiatry Practice
Joining a Supergroup Has Many Benefits- Marketing May Not
Be One of Them
Inbox Inspiration: A Podiatrist's
Guide to Email Marketing
Looking for a Generic Marketing Plan?
Keep Looking!
Let's Build a Strategy That Works For You
Schedule a free strategy call today and let's talk about how we can help you grow.
Email & Text Marketing
Keep your business connected with clients through personalized email and text communications. Our services help you engage, inform, and retain clients.
  • Custom Content Creation: Tailored copy and designs.
  • Email Campaigns:
    Recall: Reconnect with past clients.
    Reactivation: Win back former clients.
    Drip: Automated, ongoing engagement.
  • eNewsletters & eCards: Updates, promotions, and thoughtful greetings.
  • Performance Analytics: Track results and optimize strategy.
Website Design
Build a professional online presence with a website that works for you:
  • Fully Customizable: Design it to match your brand.
  • Sleek, Modern Design: A clean, professional look.
  • Mobile-Friendly: Responsive on all devices.
  • SEO Optimized: Increase visibility online.
  • ADA Compliant: Accessible for all users.
  • Website Analytics: Monitor performance in real time.
  • Safe & Secure: Protect your site and client data.
Pay Per Click Ads
Our paid search strategies ensure visibility, with tracking for every impression, click, and conversion to measure your return on ad spend (ROAS).
  • Platform Options: Utilize ads on Google, Facebook, Instagram, and LinkedIn to maximize reach.
  • Keyword Research: Identify effective keywords to target the right audience.
  • Ad Campaign Creation: Tailored campaigns designed to drive traffic and leads to your website.
  • Monthly Reporting: Receive detailed reports on campaign performance and optimization insights.
Social Media Post & Blogs
Connect with your audience on Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube to enhance your brand and generate leads.
  • Custom Written Posts and Blogs: Receive tailored content with daily, weekly, or monthly options to keep your followers engaged.
  • Boosted Posts: Increase your reach with targeted boosted posts that connect with potential clients.
  • Community Engagement: Foster loyalty through active interaction by responding to comments and sharing user-generated content.
Print Newsletters & Postcards
In a sea of emails, make your outreach stand out by sending engaging materials to clients or reaching new demographics in specific zip codes.
  • Newsletters: Share updates and valuable content to keep your audience informed.
  • Postcards: Deliver vibrant postcards with concise messages or promotions.
  • Holiday Cards: Send personalized cards to celebrate the season and express gratitude
  • Handwritten Thank You Notes: A personal touch that strengthens relationships.
Local Listing Management
With so much misinformation online, ensure your business is visible, searchable, and accurate across 70+ local directories, including Google, Google Maps, Amazon Alexa, Yelp, Waze, and Bing.
  • Be Found: Keep your business info up-to-date so clients can easily find you.
  • Boost SEO: Accurate details improve your search rankings and visibility.
  • Enhance AI Searches: Help AI platforms like Alexa promote your business.
  • Expand Reach: Ensure consistent, reliable info across multiple platforms to attract more clients.
Online Reviews Solicitation
Positive endorsements are vital in decision-making, with 93% of consumers stating that online reviews influence their purchases.
  • Encourage Client Reviews: Invite recent clients to share their positive experiences to boost your reputation and build trust.
  • Promote Positive Feedback: Showcase glowing reviews on your website and social media to attract new customers.
  • Address Negative Reviews: Monitor feedback and resolve negative reviews promptly to demonstrate your commitment to customer satisfaction.
Video Production
Engaging content keeps your audience interacting with your practice, increasing their time spent with your brand and encouraging them to share your content with others.
  • Short-Form Content: Develop quick, captivating content like product highlights, personality features, and how-to videos.
  • Webinars: Host informative sessions to provide value and strengthen connections.
  • Outdoor Campaigns: Use OOH campaigns, including billboards and wild postings, to boost visibility.
  • Advertising: Leverage online, radio, and TV ads to effectively promote your services.